Masterpiece Graphix has launched a new website and a rebranding effort to combat what it calls “rising industry image challenges.” The new site is offered in both mobile and desktop versions. A complete history of the company and its product offerings are available for users. The site covers all aspects of digital printing, from pre to post-press and information on how to use digital substrates.

On the heels of the website redesign is the release of several new products, including a wood veneer paper and PSA, as well as silver, gold, and black PVC materials. The release of the website and these new materials coincided with the beginning of Print 13, bringing Masterpiece Graphix to the show with an upgraded image.

“Masterpiece Graphix has been heading innovations in the print industry for over 15 years, transforming from a graphics company into a team of printing, coating, and material experts,” the company says. “In 2005, Masterpiece Graphix was named the first North American HP Treatment Center by Hewlett Packard and is still the only verified treatment center. Over the years Masterpiece Graphix has delivered innovative substrate options for all printers and presses, as well as cross platform material lines that can operate on the HP Indigo, Xerox iGen, Kodak Nexpress, Canon ImagePRESS, Konica Minolta Bizhub, and many more.”